Dynamic
Duo.
We’re Jonathan and Layla, partners in both life and work. Together, we bring our shared passion for growth, innovation, and people into every project.
Co-Founder
Jonathan Jansen
Jonathan blends strategy and creativity to design projects that are both structured and imaginative.
His strength lies in building clear systems, defining purpose, and shaping ideas into something tangible. He thinks like an engineer but writes like a storyteller, bringing precision and originality to everything he builds.
SKILLS:
AI | Tech | Education | Software Development | UX
co-founder
Layla Loots
Layla leads with empathy, creativity, and an instinct for how people connect with ideas. She gives projects their human shape, ensuring they feel grounded, genuine, and built to make an impact.
Guided by integrity and curiosity, she turns imagination into something people can see, use, and feel.
SKILLS:
Marketing | Strategy | Community | Design | UI
About
Us
Our journey into business began with a simple idea: if we’re already combining our strengths every day, why not create something bigger together?
With backgrounds in esports, education, software development, community, strategy, and marketing, we saw an opportunity to build businesses that reflect our values and create a meaningful impact.
We work side by side, not because it’s easy, but because we believe the best results come from collaboration, honesty, and a clear vision.
Jonathan brings big-picture strategy, logical thinking, and leadership, while Layla drives structure, creativity, and a people-first approach. It’s this balance that allows us to grow ideas into practical, successful outcomes.
At the heart of everything we do is connection, to our clients, our community, and each other. Whether it’s in esports, education, or business development, we’re here to help people and organisations.